Skip to main content

Dreams of a night on the TRIM

Disclaimer:People's dreams are often not very interesting to anyone but them. But this was so weird I had to write it down. I don't know what it means, other than to highlight the fact that I'm a little deranged. All companies and people in this dream are actually me, and almost definitely wouldn't behave in such a fashion in real life. No correspondence will be entered into.

Shimmery Dissolve in

In my dream, software was alcohol . Everybody was drunk all the time, because of the amount of software in the work place. Big companies like Microsoft and Oracle were in the business of getting people shitfaced at big conventions, where they'd teach you about the alcohol molecule and how they'd added a new hydroxide molecule. Microsoft called this directDrink. IBM had a reputation for taking out the CEOs of large enterprises and getting them all really drunk, thus mandating more IBM liquor (which was blue) be bought and drunk by millions of government employees around the world every day.

I worked for TOWER, which was exactly the same, except that TRIM was a very strange tasting brown liquid that got you really pissed, really efficiently. It was an acquired taste. People at work would jokingly refer to it as "A night on the TRIM". After one night on the TRIM, I remember getting really drunk with our CEO. At some point, I had to leave, and the boss said he'd look after my watch. He gave me a ticket with "The Tabstern Tavern "written on it, with a number, For some reason I knew that I could pick it up there once I was sober.

I went home, and we were renting a friends house while they renovated ours. Ali was all worried that they'd decorate it in a disgusting way. When I woke up, I went to the Tabstern Tavern, which was a very seedy club where the staff all wore singlets. The guy behind the bar looked like this guy. I gave him my ticket and he said:"Oh - okay- your boss dropped this off. Come this way." I went behind the bar and around the corner to a place where all this lost property was laid out on a table. My watch was there with a ticket matching my number. I picked it up. As I did, I noticed Martin's pants and shirt, neatly folded, with a ticket on them. Okay, I thought, that's weird. Maybe I should pick those up while I'm here. I imagined myself handing the boss his pants, and decided maybe I should leave them there.

I was at work getting in trouble. Apparently the preliminary tests for my new project weren't going so well. Turns out that my project was to take the TRIM alcohol and make it attractive and palatable to teenagers and modern people by mixing it with stuff and selling it in a fancy colored bottle. It was the same alcohol - it just looked much nicer and had a spiffy marketing campaign, The team had come up with three variants, Trim with Egg and Orange juice, TRIM with lemon, lime and glycerin and TRIM with some chunky fluffy looking thing that looked a lot like vomit. Straughan had each one of them lined up on is desk in a tall glass with a cocktail umbrella, and was shaking his head at me, while he went over the advertising campaign storyboards.
"The market isn't going to go for this ready-to-drink shit. They need to understand the real value proposition" (swill from the TRIM bottle, which looked like a Grant's whiskey bottle with the Context logo on it.)

I Woke up.

Comments

  1. Anonymous12:22 am

    Now that's a good dream :) It's a window into your mind Gord, there's some interesting stuff going on in there :) TRIM with Egg and OJ - hmmm... Breakfast Software?

    Ask me about my dream about Queen Elizabeth - The Virgin Queen haunting the hotel I was staying in with Cam and Lij. It was a good one - perhaps worthy of a screenplay :)

    I love a good dream...

    ReplyDelete
  2. hehe. Breakfast software? Somewhere there's a VC just waiting to be sold that one!

    So where's your dream blog? You're somnambulistic adventures are always going to dwarf mine!

    ReplyDelete

Post a Comment

Popular posts from this blog

Going West vs Going to Sleep

Phew! That was one busy adventure to the other side of this wide brown land (It is wide, and brown, but mainly wide) TUF 2005 in Perth was the launching ground for our new product, ice. Stilly and I were presenting the keynote, which was based around showing off ice, and talking about collaboration and other reasons why a bunch of customers might want to buy it. In a stroke of genius\insanity, we decided to let the audience pick the demonstration platform based on random outcomes - we built a giant cardboard die with various operating systems and platforms written on each side - then we'd let a volunteer from the audience roll the dice(die?) to determine which platform we should do our demo on. ice (the italics belong to the marketing department) works on any platform, so we were pretty confident that we would be okay. But, what I hadn't counted on (those italics are mine), was my crummy laptop (which was acting as the server) deciding that it would be a good idea to hibernat...

Still Crazy

When I started with TOWER Software four years ago, I was keen to get on with the job. You know, new project manager guy and all, trying to figure out what was what, and who was who. As part of this breaking-in process, I went around and asked each developer what they were working on, and how long they estimated that their current project would take. I'll admit that I had a secret agenda - it's important to find out who are the overly optimistic guys, and who are the more seasoned realists, because you're supposed to adjust your project schedules accordingly.. Anyway, I collected all this data and feed it into a secret Gantt chart I had somewhere. Most of the team were working on features that were being shipped in the next few months, and I got the broad range of overly positive responses, which is pretty common. I know I'm a terribly optimistic estimator. (Incidentally, if you're like me, my advice is to always multiply your estimate by the value of pi in order to ...

The height of Retro cool?

Like Rory , I grew up with a lame arse PC. I too was bitterly jealous of those amiga owners. With their fancy fandanlged-hand-holding-a-floppy-disk bios, and versions of Marble Madness that looked just like the arcade, they had no idea how lucky they were. But, I'm not so sure that the grey box which evaporated my childhood, (while I'm very fond of it) was actually the height of eighties cool. In fact, the computer I owned was far, far worse than the virtual boy of PCs - something that made those poor betamax owners laugh themselves into hysterical coniptions as to what a loser of a product this thing actually was, and they paid 450 dollars for a flashing digital clock. My dad bought us a genuine, IBM PC-JX. The IBM PC-Jr is widely regarded as one of IBM's dumbest decisions. What very few know, is that after the IBM PC-Jr flopped dismally in the US, IBM was left with a bunch of leftover hardware that nobody wanted. I can hear the meetings now: shimmery dissolve in "Jo...