Helping to contribute to the marketing efforts for my latest project, I came to the somewhat unpleasant realisation that AJAX (man, I cringe each time I use that term) has marketing collateral. I wrote my first xmlhttp script that manipulated the DOM back when I was working in Tax in 99. So, it's certainly not anything new. But as Cam says , a snazzy acronym, and a ringing endorsement from the big end of town, and all of a sudden our marketing story has got a simple, sexy word to describe what we've got over our competition. So, I guess it's bring out the AJAX dancing girls...