I went down the hall to talk to Geoff Moore today - Geoff is the General Manager for Asia Pacific at TOWER Software. (I was working on some technical responses for a tender). When I got there, he wasn't in his office.
That wasn't really surprising, but then I bumped into him in the kitchen. Turns out that the reason for his absence was that he was spending the whole day on the helpdesk, answering support questions from customers. How cool is that?
I don't know many CEOs that would be up for 8 hours of product support.