Monday, October 15, 2007

Changing the 'We'

(This is cross-posted with my new company blog,
I'm pretty excited about the new job, new challenges, and so you can expect to see more project management, Enterprise 2.0 technology and software posts happening over at the infovark site. I'll try and keep Over The Falls up to date with personal stuff, but no promises! )

For most people, the use of the nominative plural pronoun (’we’) tends to refer to themselves and to the other significant people who happen to be sharing their lives.

If you work for a company, or any kind of collaborative venture where there are multiple people working towards a similar goal, you’ll find that you use the word ‘we’ an awful lot. For example ‘We need to refactor that code, and we should probably add some comments’ or ‘We need to get our TPS reports done by Monday’.

I think that the use of the word ‘We’ is one of the nicest things about being at work. That one little word indicates collaboration is occurring. It shows that you accept some joint responsibility for your success (or failure), and it reminds you that you’re all in this together. Whenever you start a new job, or a new project, the first few times you say it, you notice that you just said it. It’s a thing, at first. Then it quickly becomes part of the corporate vernacular, and you aren’t as aware of it anymore.

Personally, in the last five years, most of the time I said ‘We’, I was referring to TOWER Software. TOWER make a well regarded ECM suite called TRIM Context, which is designed for the government and highly regulated markets. After 5 years, I decided that I was brave/crazy enough to try something on my own, and was fortunate to find a kindred spirit in my TOWER Colleague, Dean.

And so for both of us, Infovark is a new kind of ‘We’. We‘re a small startup based in Northern Virginia, who have a vision for changing the way people work together.

Anytime somebody says ‘We’, we want Infovark to be there supporting them. To make it easier to share information. To help them make decisions. To help them get to know each other. And to take away the burden of complex, enterprise software that is hard to use and understand.

It’s an ambitious goal, but it’s one that we’re utterly committed to.

And so, it starts! We hope you’ll stick with us, and share the journey.


  1. I wish I had your courage to venture out from the oppressive safety of an 'organisation' to start something for myself. Good on you, and good luck!

  2. Anonymous7:05 am

    This place just isn't the same without you. "We" miss you. Good luck.