I really got a kick out of Miranda July's new website for her upcoming book. (link via Seth Godin)
(You know, there was a time when it wouldn't have been possible to build yourself a website using the top of your refrigerator.)
It seems to me that the best marketing in the world is the stuff that comes honestly from people.
For all our new-fandangled technologies, various broadcast media, and in a world that is full to overflowing with 'Your call is important to us' style corporate bullshit, A Single Conversation between two people still counts more than everything else.
I guess it's because as people, we're all hardwired to listen to each other.
(Well, most of us, anyway :)