Yes, it's all about ECM, and TRIM, but as nearly anyone who's attended a TUF can tell you, it's also about having lots of fun, and something called 'Customer Advocacy', which often seems to entail a lot of drinking...
My mate Greenie, another Aussie over here with TOWER came up to me the morning after the night before, looking positively green and smelling faintly of vomit:
Oh man.. I laughed so much that I had to sit down. Well, mainly because my head was also killing me.
"Y'know mate..." He said to me,
"I reckon you must have to be really sick to die."
You can read about the much more sensible, work related efforts of the conference over on the TOWER Software Blog