Apparently web based social services need to be named after animal noises. We have Twitter and now Buzz, so that's the birds and the bees covered. Hopefully Microsoft or Yahoo can get in on the act with something with a bit more grunt - Oink! Or "Moo" perhaps... Seriously though, a few things struck me about Buzz that I wanted to share. Google has, via gmail, been collecting a lot of my social capital. It knows who I talk to most, and presumably at least semantically, what I talk about with whom. In the back of my mind, I was vaguely aware that this was going on, but Google's "don't be evil" mantra kind of reassured me that this data wouldn't be exploited. With the launch of Buzz, it becomes apparent precisely the scope and scale of this profile mining excerise that Gmail has been. As a heavy Gmail user, buzz came pre-configured with all my friends, and had 75 interesting posts from them, at launch. Compare this with Google Wave, which launched with ...