Remember those guys who bought Mikal lunch? well, this is them, so they obviously have a pretty smart marketing team. It turns out that they also have a pretty neat idea, too. Or rather than just one, about a squillion...
You know, If I had a dollar for every time someone said to me:
"Hey, you're a computer nerd. You know what would be really cool?Well, then I'd have at least seven dollars. Which isn't really that impressive, but when you consider that there are at least 3 hundred thousand computer nerds out there, each with at least seven different [insert some random weird person specific software idea], Then that old longtail large number theory starts to kick in...
[insert some random weird person specific software idea]
Now I'm sure that would make you a million dollars!"
Cambrian House are offering a battle ground where ideas can play off against each other, and hopefully, the best ones will win. They'll then be built by enterprising developers, and sold in return for profit, which goes back to the developers. This is a cool idea, and the idea warz page, where you can see exactly what's winning (and more entertainingly, what's not) is an endless source of fun. Check it out.